Billboards That Know You by Name
In an effort to target market to its customers, MINI has come up with a unique way to advertise…Billboards with your name on them.
“Each day, it seems, marketers go further in their quest to deliver messages so engaging and personalized that one cannot help feeling special. The latest step will be seen today in four cities when Mini USA begins delivering custom messages to Mini Cooper owners on digital signs the company calls “talking†billboards.
The boards, which usually carry typical advertising, are programmed to identify approaching Mini drivers through a coded signal from a radio chip embedded in their key fob. The messages are personal, based on questionnaires that owners filled out: “Mary, moving at the speed of justice,†if Mary is a lawyer, or “Mike, the special of the day is speed,†if Mike is a chef.”
For more on what is sure to become more widespread, follow this New York Times link.