NAR Launches Pitch To Boost Home Sales
RealEstateJournal | Trade Group Launches Pitch To Boost Home Sales
The National Association of Realtors is launching a $40 million advertising campaign to encourage Americans to buy houses amid the ongoing housing slump. The Realtors’ campaign includes $26 million in television advertising, about double what the group spent in 2006. Television ads will begin running Jan. 15, while new radio ads will begin to air Jan. 29. (more)