Catalyst of Change Report
The link above provides access to a written report in pdf format as well as a companion PowerPoint. Both are an interesting read about changes that a planning team for NAR see coming down the pike.
A brief summary of the report is outlined on Page 1 of the report as summarized below.
“The Strategic Issues Work Group of the National Association of Realtors®’ Association Executives Committee was charged with identifying emerging trends and issues that are likely to impact the real estate industry in the near future. The goal was to prepare a document that will assist real estate associations, brokers, sales associates and affiliated professionals in their strategic planning. The work group held a series of structured discussions in January 2006 with brokers from a variety of business models, top real estate sales associates and consultants familiar with industry trends. For reasons of confidentiality, the names of those participants are not included in this report; however, their comments are cited as direct quotations.
The result of those discussions is this report, which covers:
• Executive Summary: The Consumer: Catalyst of Change
• Consumer Trends: Autonomy vs. Service
• Market Trends: A Return to Stability
• Technology Trends: Empowering All the Players
• Brokers’ Response: A Growing Segmentation
• Agents’ Response: Standing Out from the Crowd
• Conclusion: Who Will Define Our Future?
There was consensus on many points but strong opposing opinions in others. Rather than try to decide which trend will succeed, the report presents them all, even if they are contradictory in a few areas. Time will resolve these debates. As with our previous reports in 2001 and 2003, this examination of strategic trends draws no conclusions and makes no recommendations. Any action you take as a Realtor®, association executive or other affiliated professional must be your own decision, based on your own unique market and skills.”